The other day I rang up a lady about our 12 Week Get Lean Project after she had put her details into an FB Ad
She told me in no uncertain terms that:
“Too many emails, they put me off”
Aw shucks to that I thought and told her no problem and we both went on our merry ways!
As with anything in life, when in business you realise after a certain period of time that
no matter what you do you will never please everyone and there will always be someone complaining about something.
So we have to make a decision on what those complaints are going to be
And I decided that certain things I didn’t want to hear was:
I contacted Dutchy’s but no one got back to me
I contacted Dutchy’s and they weren’t very helpful
I went to Dutchy’s and they give you no support whatsoever
We know in our heart of hearts that anyone moaning that we didn’t give enough support is full of BS and obviously want us to do the workouts for them and eat their meals for them as there is only so much we can do
and is why I will finish off most private emails with
“Any questions be sure to let me know”
The reason we have started phone calls is that some emails go into Spam/ Promotions folders never to be seen again
and the main reason is,
A lot of people still have no idea what to expect and fear for their lives about going into any sort of Gym/ Bootcamp experience so they need a few questions answered to ease the nerves.
It has worked very well and a lot of these people come in for a 6 week program and stay for a very long time after that.
Now anyone that contacts us I try to get them on the phone as it is so much easier to chat and explain things than typing out things.
A 3rd reason is also that in this day and age of technology, Social Media and automation nobody wants to actually talk to people
So I feel this is another way for us to get an edge on the compeition,
For every 10 people I call (these people have put their details asking for more information, I’m not just randomly ringing people of course), 2 might be offended and think I’m a twat
6 will be so so and might come back in another time but at least 2 will be thankful for the call,try out a class and sign up
I’m happy enough with those odds.
You simply can’t be everything to everyone and we are here to help the people that ACTUALLY want to be helped, not the people that just want to talk about being helped.
As I said before about 1200-1300 people read any one of these emails and my goal is to get that up to 3000 by the end of this year.
3000 people around the Cavan/ Dundalk area reading these emails and hopefully finding them helpful in getting towards their fitness goals.
Again, there is around 60’000 people between the ages of 30- 55 in these 2 towns (according to Facebook) so again we are just looking to hit the small percentage of people that actually want to be helped.
I’m happy enough with those odds 🙂
Think Big And Kick Ass
1 – If you want a bit of inspiration to get you going this morning then be sure to check out
this link http://dutchysfitness.com/testimonials-page/
2 – Every month we open the doors to our now famous 6 Week Transformation program for people to get started on their Fitness Journey
If you would like to get started then just reply to me here with “6 Week Program” and I will get back to you ASAP and we can see if it’s for you.
3 – We also offer more private coaching in our Get Lean Project so if you would like to take things to another level then reply to me with “Private Coaching” and I will get back to you.